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10 posts tagged with "mass text"

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· 5 min read
Zakery Kline

Hit Em Up offers multiple sending modes, but the most popular is the Mass Text feature for BCC texting on iPhone, Android and Mac— a form of peer-to-peer (P2P) messaging, allowing you to send personal and authentic messages to your contacts. It is ideal for communication that is one-to-one or one-to-few within your personal network.

Types of Messages Suitable for Hit Em Up

Personal Invitations

Use Hit Em Up to send personalized invitations to events, gatherings, or casual meet-ups with friends or family. This is an excellent way to connect with your contacts and invite them to events that are meaningful to you.

Quick Updates

With Hit Em Up, you can keep your contacts informed about important updates, such as changes in plans, arrival times, or any relevant information you want to share. This is a great way to keep your contacts updated with your plans and activities.

Birthday Greetings

You can use Hit Em Up to send personalized birthday wishes or greetings to your friends, family, or acquaintances. This is a thoughtful way to acknowledge your contacts' birthdays and show that you care.

Casual Two Way Conversations

Engage in casual and friendly conversations with individuals or small groups in your contact list. Hit Em Up is an excellent tool for maintaining connections and building relationships with your contacts.

Coordination and Planning

Use Hit Em Up to coordinate plans, organize outings, or make decisions within a smaller group of contacts.

Expressing Gratitude

Send thank-you messages or express appreciation to individuals for their support, help, or kindness. This is a great way to show your contacts that you appreciate their efforts and actions.

Sending Daily Inspirational Messages

Send inspirational messages to people you coach and mentor in your contacts. This is an excellent way to motivate and inspire your contacts to achieve their goals.

Sharing Photos and Media

Share personal photos, videos, or other media with your contacts in a direct and personal manner. This is a great way to share memories and experiences with them.

Checking In

Reach out to friends or family to see how they are doing, offer support, or simply maintain connections.

What Not to Use Hit Em Up for

Remember, Hit Em Up is not intended for mass marketing purposes or sending unsolicited messages. Always ensure that your messages comply with applicable laws and regulations, and respect the privacy and preferences of your contacts.

Hit Em Up is designed for personal and authentic peer-to-peer messaging. However, there are certain types of messages and use cases that are not appropriate for the platform.

Here are examples of things you shouldn’t use Hit Em Up for:

Unsolicited Marketing

Avoid using Hit Em Up for sending mass marketing messages or promotional content without the explicit consent of the recipients. Hit Em Up is not intended for bulk marketing purposes.

Spam or Chain Messages

Refrain from sending spam or chain messages that are repetitive, irrelevant, or annoying to your contacts. These types of messages can be intrusive and may violate the terms of use.

Illegal or Harmful Content

Do not use Hit Em Up to share content that is illegal, harmful, or violates any local, state, or federal laws. This includes content promoting violence, discrimination, or any form of illegal activity.

Harassment or Bullying

Avoid using Hit Em Up to harass, bully, or send threatening messages to others. Always maintain respectful and positive communication with your contacts.

Fraudulent Activities

Do not engage in any form of fraudulent activities, including scams, phishing attempts, or any deceptive practices. Hit Em Up should not be used for fraudulent purposes.

Commercial A2P Messaging

Hit Em Up's Personalized Text features are designed for sending through P2P messaging services like your own phone number and is not intended for large-scale Application-to-Person (A2P) messaging campaigns. If you require such services, consider using a dedicated A2P messaging platform. We do not currently offer that solution, but ask our support to register you for updates for when and if we offer it!

Sending Sensitive Information

Refrain from using Hit Em Up to send sensitive personal or financial information. It’s essential to prioritize the security and privacy of your communication.

Violating Terms of Service

Ensure that your use of Hit Em Up aligns with the platform’s terms of service. Violating these terms may result in the suspension or termination of your account.

Always use Hit Em Up responsibly and in a manner that respects your contacts' rights, privacy, and preferences. If you have specific legal or compliance concerns, seek professional advice to ensure your messaging practices align with applicable laws and regulations. In the United States, we highly reccomend starting with the CTIA Messaging Principles and Best Practices to get an overview of current texting best practices. Text Messaging Standards are always in flux as we in the industry work to improve the ecostystem for all parties involved. Be sure to stay up to date on the latest standards and best practices.

For more information on how to use Hit Em Up responsibly and in accordance with our community guidelines, please visit https://www.hitemupapp.com/community-guidelines. To learn more about our terms of use and privacy policy, please visit https://www.hitemupapp.com/terms.

· 10 min read
Zakery Kline

INTRODUCTION

Hit Em Up is all about giving you the power to connect with your contacts easily! We believe in your right to reach out to your community and friends in a way that's fast and effective. But with great power of digital communication comes great responsibility, and that's why we want to ensure you understand an overview of the regulatory and legal landscape of texting. This article is not legal advice. For legal advice, always consult with an attorney.

Here at Hit Em Up, we encourage you to comply with all regulations in your country and region, but we understand that it can be confusing. That’s why we wanted to broadly outline the texting landscape so you understand your place in it.

REGULATORY ENTITIES

To better understand the rules and regulations surrounding texting, it’s important to know which entities regulate and enforce these rules and laws. All legislation regarding SMS marketing and non-commercial texting is set forth and regulated by the following entities:

  • Cellular Telecommunications Industry Association (CTIA):

CTIA is a trade association representing the wireless communications industry in the United States.

  • Federal Communications Commission (FCC):

The Federal Communications Commission is an independent agency of the United States government that regulates communications by radio, television, wire, satellite, and cable across the United States.

  • Federal Trade Commission (FTC):

The Federal Trade Commission is an independent agency of the United States government whose principal mission is the enforcement of civil antitrust law and the promotion of consumer protection.

  • Mobile Marketing Association (MMA):

The Mobile Marketing Association is the premier global non-profit trade association established to lead the growth of mobile marketing and advertising and their related technologies.

Now that you know the big 4 main regulating entities, what’s next? Navigating the legal landscape of text message rules and regulations can feel like trekking through a jungle. Don't fret! This guide will provide you a good starting foothold in the essential knowledge to confidently plan out a strategy for you to send compliant and engaging text messages for your text messaging individual case.

THE TWO LAWS YOU CAN’T IGNORE

Think of it as your bodyguard against unwanted texts. It requires express written consent (think checkboxes or keywords) before sending promotional messages. Transparency is key – identify your business, explain the program, and provide an easy opt-out option. Remember, saying "no" means no, and violating this law can cost you $500 per message! Again, that’s not per campaign, but PER MESSAGE.

Your shield against spam. It outlaws unsolicited texts and reinforces the TCPA's opt-out rules. Sending unwanted messages not only annoys your audience but can also land you a hefty $16,000 fine.

Determine what category your text message falls under

P2P vs. A2P

The one thing we see most consumers get caught on is the difference between P2P and A2P messaging. P2P stands for person to person messaging. This is the type of messaging that Hit Em Up is designed for. It is for you to send messages to your friends, family, and contacts. It is not for you to send marketing messages to a list of people who have not opted in to receive messages from you. A2P stands for application to person messaging. This is the type of messaging that is used for mass marketing and informational campaigns and alerts. It is for you to send messages to a list of people who have explicitly (in writing) opted in to receive messages from you and it requires a very particular type of registration process and a specially registered phone number and verification process that can take up to two weeks before you send your first message. In addition, informing recipients of the ability to opt out is important. You may not use Hit Em Up's personal texting features to attempt to send A2P style messages. Not only is it a violation of our terms of service, but it can result it real consequences for you and your business.

Determining what kind of messages your messages are

We absolutely love, love, LOVE the CTIA. They are helping shape the text message ecosystem to be nicer for everyone and make the medium more impactful for both consumers and businesses by cleaning up and protecting users from unwanted messages. This helps you as not only a recipient of texts but also as a sender so that your messages continue to stand out, be timefully read by your recipient, and responded to. While to some people who first attempt to market their small business may find the regulations difficult and frustrating as they learn the differences of the different types of phone line classes (P2P and A2P) and the complexity of signing up and registering campaigns coming from years of using a consumer telephone service with supposedly "unlimited texting*" to now having to comply with what seem like a lot of regulations— we want to assure you that this is for your benefit as a business too! Having a clean and well functioning Messaging ecosystem with good and healthy rules ensures your messages are read and enjoyed by your recipients instead of ignored with notifications turned off amidst a sea of spam and junk. Further, CTIA has amazing documentation that they keep up to date to see how your messages are classified which is a great first step for you to see which direction you'll need to go next if your intentions are marketing related. Check out their documentation here on P2P vs A2P messaging and the current rules as of May 2023

BONUS BEST PRACTICES

These are your industry buddies, offering guidance on how to run ethical and effective commercial SMS campaigns. Think of them as additional tips to elevate your game.

This handbook focuses on shortcode usage, ensuring your five-digit friend stays clean and compliant. Hit Em Up is not a short-code (a type of commercial phone number for businesses often used for login codes to services or small alerts) provider as we focus on conversational messaging, but if you are interested in using Text Message Alerts for your business with another service, this is a useful resource for you. Keep it as your guide to avoid any shortcode snafus.

ADDITIONAL TIPS

  • SHAFT Content

So what is SHAFT? SHAFT, in the world of marketing and regulations, stands for five categories of content with strict limitations on how they can be advertised, particularly through SMS messaging:

👠 Sexually Suggestive Content: Think of anything NSFW (Not Safe For Work), from lingerie ads to dating services.

👿 Hate Speech: Messages promoting violence, discrimination, or intolerance against any individual or group are a big no-no. Basically, keep your hate off the airwaves, or rather, text waves.

🍻 Alcohol: Promoting booze or alcohol consumption via SMS is not allowed. Remember, responsible consumption is key, and some states strictly limit or ban alcohol advertising altogether.

🔫 Firearms and Weapons: You are not allowed to Marketing guns and ammo through text messages. Check your local laws; they're usually pretty strict about this one.

🚬 Tobacco: Tobacco advertising through SMS is generally not allowed. That goes for Tobacco related products too typically.

So, there you have it: SHAFT – the acronym for content that needs to be handled with care when it comes to SMS marketing.

Regulation by CITA and Individual States

☎️ The Telephone Consumer Protection Act (TCPA) sets certain rules for sending commercial SMS messages. You need to obtain prior written consent from recipients before sending them marketing texts.

Individual states have additional regulations on top of the TCPA. These can vary, so be sure to research the specific laws in the states you're targeting.

⚠️ Why are these restrictions in place?

These regulations aim to protect consumers from unwanted spam and ensure responsible marketing practices. They also prevent the spread of harmful or offensive content.

⚖️ How can you stay on the right side of the law?

🤝 Always get consent: Make sure you have a clear opt-in process for text message recipients to receiving marketing messages from you. Double opt-in is even better, where people need to confirm their subscription after initially signing up.

📣 Know your audience: Tailor your content to your target demographic. What's appropriate for one group might be offensive to another. Further, personalize your messages. P2P messaging is meant to be bidirectional and conversational. That’s why we built Hit Em Up— to help you hold multiple personal and authentic conversations in parallel.

🔎 Be clear and transparent: Clearly identify yourself and the purpose of your message in every text. Avoid deceptive tactics or misleading language.

🕵️ Comply with state and federal laws: Do your research and understand the specific regulations that apply to your SMS campaigns in each state you're targeting. Also, if you are using Hit Em Up outside the US, make sure to check your country’s laws regarding SMS campaigns!

CONCLUSION

For tools to help you manage your opt-ins, track your messaging, and ensure compliance, you have several options. You can link a Google Form from your website to explicitly collect consent from your recipients if they agree with receiving messages, but it is important to collect consent to message people off the medium first (as in not over text, but in real life on a google form or on a sign up sheet). Further, people must know exactly who they are signing up to receive messages from. It is a big no no to buy a list of phone numbers from third parties to message. They must give you explicit permission to text them prior to your first message.

With the right know-how on laws and best practices, you are in a better position to confidently send texts in a compliant fashion. Ultimately, you should always clear your particular usecase with a local attorney in your jurisidiction prior to sending texts as we cannot provide you legal advice over a blog post or customer support. However, if you become an expert on these resources in this article, you should feel quite confident in exactly which type of service you will need, how to maintain compliance, and how to continue your research to dot your i's and cross your t's before you start texting.

Hit Em Up is great to build powerful connections, elevate your connections and acheive your personal texting goals with your contacts, but you still must comply with the laws in your jurisdiction. For more commercial uses of texting, you may need to register for a texting campaign which is a different process and requires a more lengthy sign up and registration process than our consumer product. This mass messaging service for larger lists is called A2P messaging and it is a different ball game. You must still comply with all the SHAFT rules and opt in and opt out requirements. However, in addition, you must also register your texting campaign with the major carriers and pay for a commercial phone number and messaging service. Such services exist with a simple google search and we encourage you to use those services if you need more than Hit Em Up’s personal usage limits can provide you at this time. While the price is higher for such services, you always want to use the right tool for the job and remain in compliance with all laws and regulations/trade association rules in your area.

Let's work together to make digital messaging a positive and productive force for everyone!

Additional Resources:

Cellular Telecommunications Industry Association: https://www.ctia.org/

Federal Trade Commission: https://www.ftc.gov/

Federal Communications Commission: https://www.fcc.gov/

Hit Em Up Terms of Service: https://www.hitemupapp.com/terms

Disclaimer: This information is for general informational purposes only and does not constitute legal advice. Please consult with an attorney to discuss your specific needs and questions regarding SMS marketing regulations in your locality and the locality of your recipients.

· 4 min read
Zakery Kline

How to change Sending Mode in Hit Em Up?

Hit Em Up gives you many ways to send messages to your customers on the platform they use most.

via GIPHY

Let's look and see all those options and where you can edit them by selecting one of the lists.

In this case, My Customers - tapping on the name at the top of the conversation.

sending-options-in-hit-em-up

Here you can see there's this thing that says Send Message Using and currently selected as My Phone Number.

Sending-options-my-phone-number-hit-em-up

My Phone Number is the default option. It's probably the one you want. It's the one that gives you personal private messages over SMS and iMessage.

But we have other options. We can choose Group SMS.

Group-SMS-sending-mode-hit-em-up

We can choose Group SMS. Group SMS is nonprivate, as in everybody can see everybody's response. Group text is only good for up to nine people on iPhone and 20 on Android. The reason for that is that the group text is really for friends, family, and small groups of people you want to send messages to. It's not designed for mass texting. If you try to mass text using this option, your phone number will get blacklisted from your carrier, so don't try.

Next, let's look at Personalized Email.

Personalized-Email-sending-option-hit-em-up

Personalized email works exactly like My Phone Number, instead of sending to a phone number or SMS, iMessage, etcetera. Personalized email sends via email, which is super cool! One great option is to use Personalized email as a way to send long-form messages because texting is designed to be just for short messages that get your point across. But suppose you need to convey a lot of information that should really be in a blog post. In that case, personalized email is a much better option, and what we like to do is send a big message via email, but then send a small notification via text message using my phone number to the same group of people. So you can say, "Hey, ::firstname::! Just want to let you know I sent you an email that I hope you'll take a moment to read". And then using Personalized email mode, you can go back and send that longer form message that is designed for computer reading or on an iPad. That's really the right way to handle long messages. To use email for short, quick messages that people need to be notified about quickly; my phone number is perfect for that case.

We also offer WhatsApp, and you'll notice it on your device.

WhatsApp-sending-option-hit-em-up

You might even have more sending options than what they're listed here. So feel free to read the description and change the settings by tapping the one you want to use and then clicking Save when you're ready.

So now My Customers will use My Phone Number.

I'll type, "Hi, ::firstname::!". Then tap Send Separately.

Individual-SMS-my-phone-number-hit-em-up

You'll see that it uses individualized SMS mode, which is what we want.

iMessage-dialogue-hit-em-up

It pops up using the iMessage dialog. Press Send.

Let's go back to my list and change to Personalize Email mode.

Personalized-Email-mode-hit-em-up

So, now that I'm on Personalized Email mode. I'll click Save and send the same message.

Sample-email-hit-em-up

Great. There's a nice little message with a subject.

So here we have a preview of our email that we're going to send, and you'll notice it says personalized email at the top, and we can scroll through and see that that looks pretty good.

Email-Preview-hit-em-up

Click Send Separately.

And now we get the email dialog that pops up. Press Send.

Email-dialogue-hit-em-up

So you'll see that it'll show you which sending mode you use to send with here.

Sending-mode-use-History-hit-em-up

By the way, when you create a new group, you also are still given those options of which sending mode you want to use for that group by default.

New-group-select-sending-options

But you can always change them later, as you just saw. That's it for sending options.

Stay tuned for other great tutorials on our website and in the app.

To find all of our tutorials, go to the My Hit Em up tab in the application, tap learn and get help, and then tutorials.

Tutorials-hit-em-up

Have a great day! 😊

· 2 min read
Zakery Kline

Sending messages with attachments in Hit Em Up is super easy.

via GIPHY

When you tap on a group, you can write the message in the message field just like normal, including the ::firstname::, ::lastname::, or whatever you like. Then to attach photos -

Tap on the little attachment icon attachment-icon-hit-em-up.

Select the images that you want to attach from the photo library and tap Done. You will see the photos will show up right above the message bar.

Note: You can only attach one (1) photo on Android.

how-to-attach-photos-hit-em-up

If you don't think that one photo is good, you can tap ❌ to remove it.

tap-x-to-remove-photo-hit-em-up

Repeat Step 1 if you want to attach more photos.

When you're ready to send, click Send Separately.

personalized-messages-in-hit-em-up

You will see a preview of your message with the attachments where you can scroll up and down to see what they look like. Tap Send for each contact. That's it!

personalized-messages-preview-screen-hit-em-up

Where do I attach videos?

Well, that's a pretty good question!

Videos, documents, and PDFs - we don't allow you to attach those directly yet. That is because not all your recipient's phones can handle all the different types of message types. What we recommend to do instead is to paste a link to, say, a Youtube video or a Google drive file to whatever file you are interested in uploading to a third-party service and put it at the end of your message.

copy-the-youtube-link-in-hit-em-up-mass-texting-app

You will see it appear as a black text right there. But the cool thing is when you actually go to send it, the video will convert directly into a playable thing that we can see right in iMessage, and so can your recipients.

Youtube-Preview-hit-em-up

That is how we can attach videos or files as a link to a third-party site like Youtube or docs.google.com.

Pretty cool! 😎

· 2 min read
Zakery Kline

Do you want to privately and personally message a lot of people at once on your iPhone? You've probably looked for how to send a mass text on iPhone without it being a group text but couldn't find anything in your Settings on your phone to do it. We had the same issue! That's a key reason we made Hit Em Up: the best way how to send a mass text on iPhone without it being a group text! The best part is that it's free to try!

how-to-send-text-to-multiple-contacts-without-group-message-mass-text-hit-em-up-iPhone-Apple-App-Store how-to-send-text-to-multiple-contacts-without-group-message-mass-text-hit-em-up-Android-GooglePlay-Store

How Does Hit Em Up Send a Mass Text on iPhone Without it Being A Group Text?

A: Hit Em Up allows you to select contacts from your contact book and even create groups within the app. Once you've chosen the people you'd like to send a mass text to on your iPhone without it being a group text, you can compose your personal message to them, complete with inserts for their first or last name so that each message is unique:

Hit-Em-Up-App-how-to-send-a-mass-text-on-iphone-without-it-being-a-group-text-compose-preview-screen

When you're satisfied, you just tap 'Next' to preview how your mass text will look like to your particular recipients. Notice how each message is unique and one on one! It truly is a mass text on your iPhone without it being a group text, and it's already ready to go!

Hit-Em-Up-App-how-to-send-a-mass-text-on-iphone-without-it-being-a-group-text-composepreview-personal-text-message

When you're ready, tap 'send to X number of contacts' and Hit Em Up will queue up your Messages app to deliver your personalized message to all your recipients without it being a group text. It's basically like a Group Text with BCC because your recipients cannot see each other and each reply comes back individually, without it being a group text.

Check out the 5-star reviews on the app store from the leaders who discovered how using Hit Em Up to send a mass text on iPhone without it being a group text has changed their organizations, businesses, and communities for the better! Hit Em Up is free to try or seven days. Give her a whirl today!

how-to-send-text-to-multiple-contacts-without-group-message-mass-text-hit-em-up-iPhone-Apple-App-Store how-to-send-text-to-multiple-contacts-without-group-message-mass-text-hit-em-up-Android-GooglePlay-Store

Comments

Commenting is temporarily disabled. If you need help press the support chat head in the lower right and talk to us directly! 😃

· 2 min read
Zakery Kline

Do you want to communicate with a lot of different people, but don't want to start a messy group chat where everyone can see each other's replies? Wouldn't it be great to have a group text app without reply all?

Well, we thought so too. That's why we created Hit Em Up, the absolute best way to personally mass text messages to individuals. It's a group text app without reply all, and it works out of the box. The best part? It's free to download and try!

how-to-send-text-to-multiple-contacts-without-group-message-mass-text-hit-em-up-iPhone-Apple-App-Store how-to-send-text-to-multiple-contacts-without-group-message-mass-text-hit-em-up-Android-GooglePlay-Store

Just select the folks you want to send to in your contacts in the app, write your message, and press send! You will be prompted to broadcast individual texts and iMessages that are personal and one on one like a group text bcc. Your recipients will see the text-messages privately like any regular message you would send them directly (think group text bcc, but even more personal because you can customize each text message with your recipients' name and other contact information to make personalized messages in bulk). They can't see the other members of the conversation, so it feels personal and thoughtful.

Hit-Em-Up-App-group-text-app-without-reply-all-personalized-texts-576x1024

Hit Em Up lets you even create groups from your contacts in the app or import them from existing groups you may have so you can send to those folks again later. Other cool features include saved templates and text personalization where you can insert (for example) a first-name into the body of your message.

Hit-Em-Up-App-group-text-app-without-reply-all-sending-preview-personal-text-message-576x1024

You have nothing to lose as we have a zero commitment free trial (no cc required) to try the best group text app without reply all: Hit Em Up App. It's available for iPhone and soon Android too!

how-to-send-text-to-multiple-contacts-without-group-message-mass-text-hit-em-up-iPhone-Apple-App-Store how-to-send-text-to-multiple-contacts-without-group-message-mass-text-hit-em-up-Android-GooglePlay-Store

Comments

Commenting is temporarily disabled. If you need help press the support chat head in the lower right and talk to us directly! 😃

· 2 min read
Zakery Kline

How to Send Mass Text Individually

how to send mass text individually

A lot of people ask us for a guide on how to send text messages in bulk, but individually and one on one as a Mass Text so we decided to face that question head on and give you a guide from start to finish on how to Send a Mass Text Individually One on One as a sort of BCC Group Text from your iPhone:

1. Download Hit Em Up App (it's free to try on the app store):

2. Select the contacts from the list you'd like to send to OR if you want to send mass texts individually as BCC Group Texts to the same people more often than just the one time, create a Group from the "Groups" tab and press "Add People" in the upper right corner to add those people to a group for sending to any time you want.

How to send mass text individually screenshot

3. Tap "Compose" and write a personal message and use the "firstname" and "lastname" buttons above the keyboard to personalize it so that each message is customized for the contact!

How to send mass text individually screenshot 2

4. Press "Next!" in the upper right corner of the screen after pressing Done on the compose screen to preview and send your message!

5. Sit back and enjoy sending your BCC Group Text individually to your group so that your message comes in individually and personal to your contacts even though it's a mass text!

Comments

Commenting is temporarily disabled. If you need help press the support chat head in the lower right and talk to us directly! 😃

· 3 min read
Zakery Kline

Personal Trainers and Lawyers use Mass Texting Apps To Reduce No Shows

Personal Trainers, Lawyers, Accountants: Use Mass Texts to Reduce No Shows.

Time is money. Doctors, Hairdressers and Barbers, Accountants, Lawyers, and Personal Trainers know this and painfully so when their patients or clients don’t show up for an appointment!

We’ve talked to a lot of customers here at Hit Em Up and did a little academic research into the question: “How do you get patients and clients to show up for their appointments and reduce the number of no shows?”

· 4 min read
Zakery Kline

How to Increase Text Response Rates

So you may have heard about authority as a great method of persuasion from such writers as Robert Cialdini (and if you haven’t checked out his six methods to persuade, I highly recommend a google search on that), but, as a member of the Hit Em Up Community, do you know what the number one thing you can do to increase your response rate is?

Mass Text Campaign Psychology Tip

Research suggests: A plea for help [^1] & [^2]. Can you believe that? Simply asking for help according to a study which tested the effect of various different methods of attempting to increase online invitation response rates was one of the most effective ways to increase recipients’ responses.

So the next time you send out an invite to an event or want a reply try asking “Can you help me out ::firstname:: and let me know if you can make it to our event tonight?” instead of the command “Please RSVP ::firstname:: to our event tonight!”

Start Mass Text Campaigns in your Network First.

Building a community first will increase response rates.

The study also found that respondents who were active in a shared online community already were more likely to respond [^1]. The take away for you being that if the people you engage via Hit Em Up Mass Text are people who you have that are active in your community already or who you involve in your community in real life or online before sending your message are far more likely to respond as well. This is pretty consistent across the research we’ve done in house. The more face to face time you have with your recipients before texting them, the better they will respond to your texts which I think makes intuitive sense.

Further, it would seem that engaging people who you’ve engaged with recently before you make an ask with a pre-notification text [^a]

tip

think: “Hey ::firstname:: I’m planning an event coming up and I’ll let you know the details soon”

may increase the odds of them responding to your next follow up [^2] text where you let them know about the ‘actionable’ like the invite or call to action to check out your new blog post etc. However, we extrapolated that if you haven’t engaged with the person recently, this pre-text notification is not effective at increasing the response rate (though there’s no evidence that it hurts)[^b].

So if you could do me a favor and try this out and let me know in the comments below if it works for you, I’d really appreciate it 😃 🙏

Limitations of our Research:

[^a] This particular study focused on authors who published books recently with the publisher sending email notifications to complete a survey. Thus, it may not translate into a one for one with text message behavior or situations other than directly tested in the experiment. We are big proponents of honest research and telling you what we know and what we don’t. We hope our research gives us inferences into behavior for you to help you succeed. It’s up to you to test our hypothesis that we work hard to deduce for you 🙂

[^b] We are extrapolating from the study to apply the findings to something more tangible to you. The original study looked at the various response rates to pre-notifications and the effects on filling out the survey when the follow up message came with the survey. The pre-notification was effective for those who published in 2006 and up, but made no impact on those who published before 2006 (the study was undertaken in 2008 and published in 2011) [^2]. We interpreted this to mean that it is possible that a pre-notification is helpful when your audience is more recently actively engaged. However, this is not covered directly in the study and it’s our hypothesis based on the findings.

Sources / Works Cited:

[^1] Petrovčič, Andraž, et al. “Full Length Article: The Effect of Email Invitation Elements on Response Rate in a Web Survey within an Online Community.” Computers in Human Behavior, vol. 56, 01 Mar. 2016, pp. 320-329. EBSCOhost, doi:10.1016/j.chb.2015.11.025.

[^2] Felix, Lambert M., et al. “Original Article: Factorial Trial Found Mixed Evidence of Effects of Pre-Notification and Pleading on Response to Web-Based Survey.” Journal of Clinical Epidemiology, vol. 64, 01 Jan. 2011, pp. 531-536. EBSCOhost, doi:10.1016/j.jclinepi.2010.06.001.

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· 5 min read
Zakery Kline

Personal Trainer Mass Text

Many personal trainers are now using Hit Em Up to send personalized mass text messages to their customers and clients.

We’ve interviewed some of our most successful Personal Trainer partners to learn how they use Hit Em Up to help their clients succeed in meeting their fitness goals and grow their business.

Here’s a curated list of the top responses we’ve gathered...